Branding, Digital Marketing and Website Designing Service for a New Healthcare and Beauty Brand

Services:

Brand Strategy, Brand Consulting, Business planning, GTM strategy consulting, e commerce, Online sales, digital marketing, software solutions, Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and portfolio management

Client Sector:

Retail, FMCG, Beauty, Pharmaceuticals, healthcare, Skincare, Haircare

Business Category:

B2C

Client Company:

A New Player in the Beauty, Pharmaceuticals, and healthcare space

Client Location:
India, UAE

Business Requirements As Per Briefs:

• Brand identity and brand guidelines
• Brand Collaterals
• Designs for product portfolio
• Packaging solutions
• Website design, deployment with UI/UX, payment integration and logistics integration and all other e-commerce related modules
• E-commerce set up with all Social media assets- set up and deployment
• Social Media management
• Digital marketing- Online sales
• Affiliate marketing
• Influencer programs

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• The proposition to the target demographics
• Mapping the design philosophy to approach the business objectives
• Pricing study
• Product positioning
• E-commerce strategy and execution

Project Delivery Specifics:

• Brand identity and guidelines with all design elements
• Collateral designs for business communication
• Product portfolio packaging designs for multiple product categories and segments
• Product placements on the e-commerce portals
• Website design and deployment with all e-commerce modules with payment integration and other standard modules and integrations
• Social media marketing
• Support in setting additional sales channels
• Digital Sales campaigns deployed to generate online sales which generated revenues at 80% of the online business plan
• 3X returns on the media spend m-o-m
• Page visits increased by 20% on a Q-O-Q basis
• Targeted influencer marketing campaigns generated approx. 5% of the overall revenues
• Bounce rates reduced by 20%
• CTR registered an improvement of 8% over a 3 month period
• Optimised cost structures almost 20% lower than average brand project costs in similar space