Branding and Digital Marketing Solutions for Decor Brand

Services:

Brand Consulting, Brand Strategy, Online sales, digital marketing, Software Solutions, Sales and Marketing, Affiliate Marketing, Influencer Marketing, Website design, deployment and management, SEO, SMM, Social media management, Product development and Portfolio management

Client Sector:

Retail, Interior decoration, Furniture, Home improvement, Interiors, B2C, B2B

Business Category:

B2C, B2B

Client Company:

Leading Online and offline furniture manufacturing and marketing company

Client Location:
India

Business Requirements As Per Briefs:

• Brand transformation redefining Brand market approach
• Brand Collaterals
• Designs for product portfolio
• Website management design, deployment with UI/UX- Multi-layer project with segmented product portfolio set-up for specific target segments
• Social media assets- set up and deployment
• Social Media management, social media marketing campaigns
• Digital marketing- Online sales
• Affiliate marketing
• Influencer programmes

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• Formulation of the social media approach and digital sales strategy for lead-generation
• Proposition to the target demographics
• Mapping the brand approach philosophy to manage business objectives
• Product positioning for specific offerings
• Lead generation campaign strategy and execution
• Website analysis and SEO analysis

Project Delivery Specifics:

• Brand identity refinement for certain segments
• Product portfolio approach consulting inputs for the right product placements
• Website remodelling with technical fixes to optimise speed and resulted in 60% improvement on website and 80% improvement of mobile site
• Social media management with 50% better engagement rates
• 300% ROI on media spends in a 4 month period on business generation on specific programmes
• Page visits increased by 4X on a Q-O-Q basis over a 4 month period
• Bounce rates on website reduced by over 20%
• Gross Savings of 30% on tech interventions required for sales campaigns