How Influencer Marketing Has Changed In 2022 And Top Strategies For You To Adopt

One of the recent additions to the marketing spectrum, influencer marketing is a highly versatile field which offers extravagant returns at nominal investments. Of course, it all depends on how you target your market. In many ways, the influencer network works alongside PRs and ad campaigns as a mode of magnifying reach. All of this could sound a little too much to grasp if you are not aware about influencer marketing.

What is Influencer Marketing?

Essentially, influencer marketing is a mode of social media marketing involving brand endorsements and strategic product placements and mentions at the hands of social media personalities. These personalities are often called influencers owing to their dedicated following that identify the influencer as an expert in a specific niche. Brands, with the help of the top digital marketing companies in Mumbai leverage the followers of a desired influencer to build online presence or even promote an offline event. The uses are endless.

Find Effective Influencer for your Brand

Instagram, Facebook, Twitter and now even TikTok, are all filled with impactful influencers with very specific followers. How are you, as a brand who is relatively new to this influencer gig, going to go through with an influencer marketing campaign? We’re going to let you in on a secret. Brands with a record of leveraging influencer campaigns to their benefit for years, do not understand how to employ the right influencer. Only the top digital companies in Mumbai are able to identify the right influencer and here is how we do it

• Define the target group
• Identify brand tonality
• Match the requirements with multiple influencer profiles
• Mix-up the influencer options from successful influencer with high following to budding influencers with a growing following
• Study their engagement activity

Influencer Marketing Campaign Goals

As mentioned earlier, the campaign object is central to the process of picking your right influencer. The digital marketing services in Mumbai while identifying your ideal influencer will look at the nature of the campaign. See if you are looking to drive more traction, generate sales, launch a product, reposition your brand or anything else that may go along.

You pick your influencers based on your campaigns because that defines the target audience and the call-to-action. Not only will you be able to determine your influencer based on this, but you can also fix a payment method based on the same. If it is a product launch, for instance, or whether you added a new property to your line of hotels, you can work out a barter deal with the influencer in return for social media presence.

Inviting your set of influencers to a promotional event is also a good idea if the kind of content you are looking for is Instagram reels or live feeds. Your digital marketing services in Mumbai will look after this part of the campaign.

Ways to Create an Influencer Marketing Strategy

We will segregate this section into parts because it is important to know this.

• Payment strategy –The segment of followers makes a big difference in your payment strategy. If the influencer is offering about 10K to 25K followers, you can expect a mild response out of the campaign. At the same time, if they have over 100K-150K followers, then the nature of payment will differ significantly. Ace Logic Solutions, the best digital marketing company in Mumbai advises you to base your payment strategy on ROI generated.
• Budget & Management strategy – Once the deliverables and payment is defined, look into how you will manage the influencer campaign. Whether you are employing a single influencer or multiple influencers of your niche, you need to constantly monitor the engagement trends, online activities and set themes for various posts and messages that go across.
• Contact Influencers – After determining who you want, you need to find out how to acquire them. There is a chance that these influencers are affiliated with an influencer agency, or are caught up with multiple clients. You can try dropping into their DMs or finding out their influencer agency, but the most efficient way is to get a digital marketing agency on-board. Our best digital marketing company in Mumbai, has its hands on all the influencers you could want.
• Review & Refine – An influencer marketing campaign depends on consistent modifications and new approaches to messaging within set intervals. By studying the response that your campaign is receiving, you can change the conversations in specific directions, be it from promotion driven campaign to sales driven, or awareness campaign to lead generation campaign.

Influencer campaigns have been defined and redefined at the turn of every new trend on social media. We see influencers with absolutely no niche whatsoever, like the “Dude With Sign” guy and “Khabi,” endorsing Hollywood movies, popular trends, fashion brands and what-nots. Brands are turning experts through experimentation, and by joining hands with the best digital marketing company in Mumbai you can get there sooner.