Branding, Website Development and Digital Marketing Solutions for Investment Firm

Services:

Brand Consulting, Brand Strategy, Paid Marketing, Software Solutions, Business planning, GTM strategy consulting, Sales and Marketing, Website design, deployment and management, SEO, Social media management, Digital PR services

Client Sector:

BFSI, Fintech, Private Equity, Start up funding, Venture Capital- B2B

Business Category:

 B2B and B2B2C

Client Company:

Fintech

Client Location:
India

Business Requirements As Per Briefs:

• Brand communication
• Brand Collaterals
• Website management – content management,  segmented vertical approach with an overall group corporate structure 
• Social media assets- set up and deployment
• Social Media management 
• Performance Marketing- Lead gen programs 
• Webinar structure set up with lead generation campaigns
• Specific targeted campaigns with overall landing page integration with CRM solutions
• SEO Services and Content Management 

ACE LOGIC’S approach
Ace Logic approached the project with a mix of the following:

• Market study with a mix of primary research and secondary research
• Competitive Landscape checks of the geographical territories
• Proposition to the target demographics
• Mapping the brand approach philosophy to manage business objectives
• Service positioning for specific offerings for target verticals and global regions
• Lead generation campaign strategy and execution
• SEO and website management 
• Social media outreach planning and execution

Project Delivery Specifics:

• Brand identity refinement for certain segments deployed
• Collateral designs for business communication- Business and corporate brochures and mix-use templates and approach documents delivery
• Consulting inputs on segmented portfolio approach 
• Services line placements in the target global markets 
• Website design interventions and deployment with relevant CRM and other integrations
• Social media management
• 279% increase in conversions
• 68% decrease in cost per conversion
• 5.3X increase in conversion rate