Brand Solutions

Branding Solutions for a B2B Engineering Manufacturing Company

BRAND CONSULTING, BRAND STRATEGY, BRAND IDENTITY, BRAND GUIDELINES, BRANDING, BRAND DESIGN SOLUTIONS

Branding solutions for a B2B engineering manufacturing company

Business Requirements As Per Briefs:

  • Brand consulting and market research
  • Brand Identity
  • Brand Guidelines
  • Brand communication designs and templates
  • Brand Collateral designs and templates
  • Merchandise designs

Services:

Brand Consulting, Brand Strategy, Brand Identity, Brand Guidelines, Branding, Brand design solutions

Client Sector:

Industrial solutions, Pumps manufacturing, Engineering, Machinery

Business Category:

B2B

Client Location:
India

About

The brand identity embodies precision engineering, industrial strength, and long-term performance. It is designed to communicate reliability and confidence, values that drive.

The visual language blends bold, modern typography with clean geometric forms, reflecting the brand’s engineering mindset of structure, efficiency, and purpose. Every design element captures the seamless flow and controlled power of water through technology-driven infrastructure.

A balanced colour palette of royal blue, charcoal, green, and orange reinforces the brand’s essence of trust, innovation, and energy.

The engagement covered the complete creation of the brand identity, including comprehensive brand guidelines, stationery and communication templates, and merchandise design.

Together, these elements create a cohesive visual system that is contemporary yet grounded in engineering tradition, positioning the brand as a trusted, performance-driven leader in industrial solutions.

ACE LOGIC’S Approach:

Ace Logic approached the project with a mix of the following:

  • Brand consultations with the management
  • Market study with a mix of primary research and secondary research
  • Competitive Landscape checks, study and review of the sector, geographical territories and business model 
  • Proposition for the target demographics and B2B business outreach strategy
  • Mapping the brand approach philosophy to set the brand book and design templates

Project Delivery Specifics:

  • Brand guidelines and Master Brand book
  • Brand templates
  • Brand applications
  • Brand communication designs and templates
  • Brand Collateral designs and templates
  • Adaptive digital formats for GTM and application on digital assets for client outreach programs
  • Marketing templates for Brand communication and campaigns